atb.projects is a creative agency founded with a passion for events, brands and innovative concepts.
Originally from Germany and now based in Vienna, Shirin has been deeply embedded in the city’s club culture and music scene for years – as well as its gastronomy, its wine world and its most exciting happenings.
The mission of atb.projects is to support products and individuals who have a compelling story to tell, much like a great music set that takes its audience on a journey. Working with artists, brands and projects, the goal is to contribute positively to the future.
So welcome to all the best projects.
From the first idea to the night itself: strategy, story and the work that makes it happen.
Identity
Social media is about building a community, not just collecting likes.
Experience
A career that works artistically and economically, built for the long run.
Culture
From the first concept to the last guest leaving, so you can focus on the experience.
Connection
A strong brand needs identity, strategy and presence.
Art
Every project starts with an idea. This is where it takes shape.
Structure
Good ideas need structures that carry them.
Human × Machine
Technology doesn’t replace creativity. Used with intention, it gives human ideas new dimensions and more room to move.
That’s how we work: curious about new tools, AI included, and clear about whose idea it is.
Festivals, concerts, hotels, venues, brands and media.Communication, content, events and the work that makes them happen.
The person behind it
atb.projects is led by Shirin Kallenbach, a Vienna-based creative working across electronic music, events and communication.
